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Mar Azul™ Press

Montesino International Debuts New Fashion Jewelry Line Featuring Larimar,
An Ocean Blue Caribbean Gem

-- The Mar Azul™
by Montesino Collection takes company beyond
its traditional hook bracelet design --

Fort Lauderdale, FL, April 21, 2009 – Montesino International, a recognized leader in the creation, production and manufacturing of Destination® and specialty jewelry, is expanding beyond the niche market to attract jewelry fashionistas with the launch of its new Mar Azul™ Larimar Jewelry by Montesino Collection. The Mar Azul line embraces the beauty of Larimar, a recently discovered sea-blue gemstone mined in a remote mountain region in the Caribbean Basin.


Mitchell Ousley, lead product designer, President and CEO of Montesino International, combines the unique Larimar gemstone with sterling silver and gold to create totally unique, rings, bracelets, earrings and necklaces from classic to dramatic, each with its own custom flair.


“I enjoyed breaking away from my traditional design work to create this line of fashion jewelry for the cost-conscious consumer,” added Ousley. “My designs have never been about being trendy – they are about emotional connection, personal style and affordability, as well as reflecting the images and experiences that have inspired me. I was immediately motivated when I first saw the rough Larimar slab -- I knew that I wanted to create a new line of jewelry that would bring the beauty of this stone to a wider audience.”


As a Graduate Gemologist, Ousley possesses a great respect for gems and his tastes are more elusive than others in his field. “I know there are many people who enjoy the spirit of a fine story and Larimar has that, as well as a color and beauty to match the clearest waters of any sea, ocean or sky,” noted Ousley.


According to Ousley, Larimar can only be found high on an isolated mountain top in the Dominican Republic, where miners manually work the deposits of this unique Caribbean gemstone. Larimar was given its name by Miguel Mendez, a lapidary artisan who first worked on this gemstone. The name “Larimar” comes from his daughter’ name, Larissa, and the Spanish word, “mar,” meaning “ocean” (from the beautiful range of colors of the Caribbean waters). The Gemological Institute of America has identified Larimar as a blue pectolite found nowhere else in the world.


The Mar Azul Larimar Jewelry Line By Montesino will be available for sale beginning in May 2009 at hundreds of fine jewelry retailers throughout the United States and the Caribbean. A dedicated website featuring the entire Mar Azul Larimar Jewelry Line is currently in development. Retail pricing begins at $89.


About Montesino International
Montesino International is a recognized leader in the creation, production and manufacturing of destination® and specialty jewelry. Carefully crafted using sterling silver and/or 14k gold, each piece is designed by the company’s owner, Mitchell Ousley, Graduate Gemologist of the Gemological Institute of America and professional jewelry designer.


All pieces in Montesino’s collections are inspired by Ousley’s love for the outdoors, traveling, nature and even some of America’s favorite pastimes including golfing, boating and fishing. While the Caribbean Hook Bracelet is the company’s signature item, Montesino collections also feature coordinating pendants, earrings and rings. Montesino International is based in Fort Lauderdale, FL and all pieces are manufactured at the company’s operational facility in the Dominican Republic.

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